"Hi! My name is Alexa! I started this company in 2015 when I was competing in bikini competitions. I noticed there were companies known in the industry for everything but the SHOES! And let me tell you one thing, I LOVE shoes so it was a match made in heaven. This is a PASSION that blood, sweat, tears and heart has been poured into. When you shop with the Shoe Fairy, you are supporting people that will support and love you right back."